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Hilton Worldwide Resorts

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Challenge

Hilton Worldwide Resorts was firmly established as the second-largest operator of luxury resorts in the world. However, whilst the existing look and feel was true to the brand values, it was dated and no longer reflected the brand’s premium status.

Solution

A 120-page resorts brochure was designed, copy written and produced, with photography shot on location in the Seychelles. Existing graphical assets were evolved and refined. The resulting look and feel was friendly, fun and full of personality, whilst achieving a premium feel. A complementary range of collateral included a mini-brochure, POS for hotels, pull up banners and posters. Visual look and feel also transferred successfully across other brand collateral.
 

Result

By staying true to the brand values, the new premium collateral clearly represented the brand proposition: ‘The places you’d rather be’. All collateral was successfully produced and distributed to Hilton hotels throughout the world.