Challenge

A relatively new player in the competitive further education sector, BPP needed to increase brand awareness with potential students. The company wanted to demonstrate its understanding of student needs by supporting students through the annual clearing process.

Solution

Clearing can be a very stressful time for students. Should they find themselves without their desired results on results day, important life decisions often have to be made quickly and under pressure. Our campaign equipped students in advance, with a comprehensive ‘Free Guide to Clearing’, making the process easy to understand and worry-free. This timely information and guidance was provided online, with traffic driven online via targeted press advertising, EDMs and the BPP website.